AI-inspiration and networking event for our clients and partners

AI accelerates creativity when CMOs and CIOs truly understand each other

Those who understand AI, shape the course of the future.
This idea was central to our AI inspiration and networking event on 13 May, where strategists, makers, thinkers and builders came together at NXTminds. Not just to explore technology, but to engage in the kind of dialogue that drives real progress.

Maarten Sukel, AI researcher and author of The AI Revolution, set the tone with a sharp message: AI is not about the future – it’s already transforming how we work, think and communicate. It demands more than just technology. It calls for courage, critical thinking and genuine collaboration. Because organisations that understand AI gain a competitive edge – and that starts by connecting people, processes and technology.

Speakers Carine van der Heijden, interim CMO, and Diederik Veelo, Chief Innovation Officer at Ambassadors, brought AI into the creative arena. They shared how brands like Booking.com and VodafoneZiggo are using AI to communicate faster, more consistently and with greater relevance. Not by replacing creativity, but by amplifying it. Human leadership remains essential, but AI is rapidly becoming a powerful creative co-pilot.

Their message was clear: technology isn’t a destination, it’s a flywheel for creativity, relevance and scale. And real innovation only happens when CMOs and CIOs work together from day one – not after the fact.

This thinking aligns seamlessly with what drives us at NXTminds. True innovation doesn’t happen in silos. It emerges where disciplines collide, where tech and creativity move forward together, and where strategic vision and practical execution meet.

AI may well be the biggest opportunity and challenge of this century. But it’s not a solo race. It demands a new language between disciplines, a mindset of curiosity, and the courage to learn together. At NXTminds, we believe the future isn’t about the technology itself – it’s about the people who give it meaning.

That’s why we invest in interdisciplinary collaboration. In building bridges between pixels and processes, between thinkers and doers, between strategy and momentum.

Whether you’re a marketer, developer, designer or strategist – the AI revolution is about you too.
Together, we set the course.